VOL. 2 - Jen's Communications Tips for COVID-19

Jen's C-Tips -- 3/21/20 -- 12:15 pm PT

1) The 3/23- 3/31 news cycle will include layoff/closure focus. Unemployment numbers released 3/26 8:30 am. Write an ED/AD statement in advance. Reporters will be fishing for updates from Arts groups 3/24& 3/25.

  • Avoid phone interviews if you're not comfortable/ ready. Expect questions you won't be prepared to answer. If reporter leaves a VM, reply via email (contact Jen for local reporter email addresses). If you get caught off guard, just politely say you will reply via email. It gives you time to think.

2) Include faces of staff/cast crew for use with social media / e-blasts. Visuals might include:

  • costume shops making face masks to donate

  • screenshots of Zoom conference call meetings

  • Artisans making "artistic distancing dots" for local stores cashier /box office lines


Our longtime colleague Jennifer Rice of Rice PR LLC is offering 1-3 high-level communications tips regularly to help nonprofit arts groups in King, Snohomish, and Pierce counties of Washington state cope with the impacts of COVID-19. Jen has graciously given us permission to reprint her tips here in the hopes that arts nonprofits elsewhere may find this helpful. Please consider adjusting the timeline or regional implications to reflect the specific consequences of COVID-19 in your arts community.

Contact Jen if you want to brainstorm your own nuances: (206) 450-7054 /

rice1234 [at] yahoo.com

Disclaimer: All tips are Jen's personal opinion & based on her own Arts/Crisis PR experience.

This content was originally published on Market the Arts Task Force group on Facebook and is republished here with Jen's permission. Are you a nonprofit located in King, Snohomish, or Pierce county? Consider joining the group!

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