The Elliott Bay Book Company
Brand video, social strategy
This longtime independent retailer needed to highlight the organization's rich history and vibrant growth in a brand video for potential partnerships, including a newly-opened second location in partnership with Hudson Books at Seatac Int'l Airport.
Time & budget were significant production factors, so by utilizing existing and archival photography stills, and in-house voiceover from Dropped Aitch Productions, we were able to create a detailed and powerful statement about the company's history and future.
To improve social reach & performance, we identified key messages for both evergreen and seasonal campaigns, as well as optimizing post type, posting frequency, and aesthetic style.