Blue Shoes Leadership
Website design, video campaign, social strategy
This coaching consultancy needed a full redesign to more accurately represent their brand and core offerings to both business and individual consumer audiences. We chose to build on the Wix platform for a faster turnaround and ease of future maintenance.
By identifying 2 distinct customer journeys, we were able to design a site that helps both audiences find the information they need, and boost website conversions to discovery calls. Vibrant stock images, echoing their brand colors and mood were paired with carefully crafted text and bold, well-placed calls-to-action that make it easy for their website visitors to take the next step.
For their social strategy, we identified key messages that would appeal to their audience base, and outlined a content calendar with optimized content distribution across Facebook and Instagram.
One challenge was needing to quickly and easily explain what coaching was for coaching newcomers, and a video campaign was an engaging way not only to address many of the expected questions around coaching, but also to introduce Blue Shoes' charismatic and informative founder, Ashley.